Google continues its disposal operations for potentially very successful projects in order to reinvest their finances better. Alan Eustace, senior vice president of Google, the company announced that it has closed over 10 projects, defining the action as a late “spring cleaning”.
The goal of Mountain View is in fact to get over their gambling niche and focus instead on those already established mass. “This will make things much easier for our users, improving the overall experience offered by Google”, Eustace wrote. “A move of this kind will also enable us to better allocate our resources on products with high commercial impact”.
Eustace has also held to clarify that all employees first employed on the now ex-projects will all be shifted to those still active and is of primary importance for the company.
Among the victims of this new cleaning process, are Aardvark, social search engine that Google acquired in 2010 for $ 50 million, and Google Web Security, a project that was part of the acquisition of Postini in 2007. Fast Flip also close, service designed to read web pages of magazines and newspapers as if they were flipping real ones, the Google Desktop application designed to search files on your computer, and Google Pack, a collection of software tools for download.
Finally greet even Google Image Labeler, Google Notebook, Sidewiki and Google Maps API for Flash. In all cases the question of side projects, not fundamental to the mission of a group that sees Google + especially in the focus of its efforts.